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@Home Network Scores One-Two Punch
with Awards for Home Internet Access and Advertising Technology NewMedia Magazine Selects the @Home Service and Enliven as
Industry-Leading Technologies
REDWOOD CITY, CA - February 11, 1999 - The @Home broadband cable Internet service and @Home Network's Enliven rich media advertising technology have been recognized by NewMedia Magazine for the highest achievements in innovation and technical excellence. The magazine's Hyper Awards were presented to @Home for "Best Internet Access" and Enliven for "Best Advertising Technology".
Hyper Award winners are chosen by a panel of judges appointed by NewMedia magazine, who are chartered to recognize the tools that will take digital media into the 21st Century. Winners are featured in the special awards section of the February issue of NewMedia magazine and on the company's Web site, newmedia.com.
As the leading broadband Internet portal, @Home provides consumers with a gateway to compelling multimedia and electronic commerce offerings on the Internet. Customers experience lavish multimedia features that would drag phone connections down to a finger-drumming crawl, including: Video-on-Demand, Near-CD Quality Audio and Enhanced Games. @Home's "always on" connection provides users with instant access to check stock prices, sports scores or traffic updates throughout the day. As a result, @Home has generated greater page views per subscriber than are reported by the leading narrowband Internet portal companies. Enliven is the first complete Internet advertising solution that combines multimedia, interactivity, and commerce capabilities with in-depth tracking and reporting to create an engaging and powerful branding, direct marketing, and commerce vehicle for Web advertisers.
"The combination of our Enliven rich media advertising solution and broadband cable distribution promises an exciting future for advertisers," said Hilmi Ozguc, vice president of the Enliven Business Unit, @Home Network. "It is a natural and necessary step in helping our customers improve the effectiveness of their online advertising by enabling them to deliver highly engaging, fully interactive multimedia content-and this is just the tip of the iceberg."
About Enliven
@Home Network's Enliven Business Unit (formerly Narrative Communications Corp.) is the leading provider of highly effective, rich media advertising technologies and solutions to the Internet advertising community.
Enliven Services is a complete set of end-to-end network and professional service offerings that provides advertisers with one-stop access to all the tools required to create, deliver, measure, and manage highly interactive ad campaigns. Enliven supports content authoring in Macromedia Director, enabling advertisers to leverage existing skills and creative assets. More than 50 leading advertising agencies use Enliven to create results-driven campaigns that run on over 300 Web sites, making Enliven the most widely used and published rich media solution on the Web.
@Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM) distributes high-speed, openly accessible Internet and Web services to residences and businesses using its own network architecture and a variety of transport options including the cable industry's hybrid-fiber coaxial infrastructure. The cable connection provides users significant increases in speed over conventional Internet services. Leveraging the "always on" attributes of cable, @Home allows for unique multimedia applications that go beyond current Web experiences. Individuals seeking additional information about availability and subscription can refer to the @Home Network Web site (www.home.net). Since its founding in 1995, @Home Network has reached affiliate agreements with eighteen leading cable companies-worldwide, including Bresnan Communications Company, Cablevision Systems Corp., CasTel, Century Communications, Charter Communications, Cogeco Cable Inc., Comcast Corporation, Cox Communications, Garden State Cable, Insight Communications, InterMedia Partners, Jones Intercable, Lenfest Communications, Midcontinent Cable Co., Palet Kabelcom, Rogers Cablesystems Limited, Shaw Communications, and Tele-Communications Inc. (Early in 1999, TCI's cable operations are expected to merge into AT&T and thereafter be known as "AT&T Broadband Services").
About New Media Magazine
NewMedia, the magazine for creators of the digital future, is published by HyperMedia Communications, Inc. and specializes in comprehensive comparative product reviews supported by the NewMedia Lab, a state-of-the-art digital testing studio. NewMedia serves 215,000 digital media professionals who buy and use digital media products and services. NewMedia is a registered trademark of HyperMedia Communications, Inc.
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