FOR IMMEDIATE RELEASE
Excite@Home Advances Wireless Strategy with Airflash Alliance Continuation of Company's Wireless Strategy Will Bring Users Excite Content Anywhere, Anytime on Handheld Devices REDWOOD CITY, Calif. -- September 21, 1999 Excite@Home (Nasdaq: ATHM) today announced an exclusive alliance with AirFlash, a leading provider of mobile content and e-commerce, to jointly develop a wireless application service that combines AirFlash's and Excite@Home's personalized content. A key component of Excite@Home's wireless strategy, the service will bring consumers anytime, anywhere access to personalized content from the Excite portal via wireless devices. The relationship is a significant milestone in Excite@Home's move into the wireless/mobile handset arena and continue the company's drive into 'all-band' delivery of Excite content to any device. "Our relationship with AirFlash will accelerate our ability to partner quickly and effectively with wireless carriers to bring the best of the Web to their customers," said Joe Kraus, senior vice-president, content, Excite@Home. "Mobile applications are key to delivering on the 'All Device' part of our vision, 'All Band, All Device, All The Time', and these steps continue our focus on providing our customers with the best personalized content wherever they are, by whatever means they choose." WIRELESS APPLICATIONS CORNERSTONE OF COMPANY STRATEGY Excite@Home and AirFlash will partner to use AirFlash's wireless technology to build and offer some of the best personalized content for wireless handsets and other mobile devices. AirFlash and Excite@Home will provide personalized access to Excite content and applications as well as location-sensitive information such as AirFlash's proprietary Location-Based Yellow Pages. Excite@Home expects to partner with wireless carriers who desire to bring unique Web and mobile content to their users. These anticipated partnerships would allow the company to reach users with most next generation handsets, including both WML- and HDML-capable devices. In addition, the AirFlash partnership allows Excite@Home to partner with carriers to enable Excite@Home to make a subset of its content available to most of the 300 million existing PCS-style handsets already being used today via SMS. The Excite@Home/AirFlash services can be customized to meet the unique requirements of individual carriers. "AirFlash is extending its leadership as the premier provider of Mobile Content & m-Commerce for the new mobile generation," said Rama Aysola, CEO of AirFlash.com. "As the leading provider of pervasive on-line content on all-bands, the relationship with Excite@Home marks an ideal relationship. Together, we are offering mobile content and m-Commerce from AirFlash along with personalized Web-content from Excite@Home to usher in the New Mobile Generation." BRINGING THE MOBILE USER THE INFORMATION THEY WANT The wireless applications that the two companies co-develop will initially focus on four core areas for the mobile user: Personalized Excite content Consumers who have personalized an Excite Start Page will now be able to receive their personalized information -- e.g., news alerts, sports scores, stock quotes on the road on their mobile devices. In addition, they will have access to Excite@Home applications such as Excite Planner, incorporating a calendar, address-book, to do list, and notepad. Mobile content In addition, content from the Excite Web site will be augmented with information of specific importance to the mobile user, such as location-based yellow pages, ATM Finder, traffic reports, and flight status information. Communication services Excite@Home will make communications services such as Excite Mail and Excite Voicemail available from mobile devices. Mobile e-commerce Excite@Home will tailor a set of e-commerce services specifically to the needs of the mobile user, including such functions as travel reservations, event ticketing, flowers and gifts and comparison shopping. Excite@Home is focused on these key areas to bring the mobile user the online tools that are most relevant to their 'on-the-road' lifestyles. The applications also mark a continuation of Excite@Home's recent moves into the wireless market. About Excite@Home Excite@Home (Nasdaq: ATHM) is a global media company based in Redwood City, Calif. Through the company's narrowband portal, Excite (www.excite.com), and broadband services @Home and @Work, the company uniquely offers consumers content and interactive services across both narrowband and broadband. The rich media advertising and database marketing solutions of Enliven (www.enliven.com) and MatchLogic (www.matchlogic.com) offer advertisers highly targeted interactive marketing and reporting services across all platforms of delivery. Leveraging the high-speed, always-on attributes of cable, Excite@Home empowers unique multimedia applications that go beyond current Web experiences. The company will combine the Excite brand -- one of the best-known names on the Internet with 70 percent recognition among Web users -- with the @Home broadband service's broad distribution, a worldwide footprint of 67 million cable homes, to deliver on its vision of "All Band, All Device, All the Time." For more investor information about Excite@Home, please call our stockholder services hotline at 1.888.924.9248. Brand recognition statistics quoted are from Frank N. Magid and Associates, Inc. (1/99).
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Excite@Home, @Home, and the logo are trademarks of the AtHome Corporation and may be registered in certain jurisdictions. All other brands and products are trademarks of their respective companies. This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those sections. These forward-looking statements include statements relating to the implementation and Launch of the AirFlash/Excite service, the expected partnerships with third party mobile telephone carriers, and the functionality of the AirFlash/Excite service. Actual results may differ materially due to a number of factors, including Excite@Home’s ability to launch the service, the functionality of the service at launch, the ability to form and retain relationships with mobile telephone carriers to provide the service to end users, Excite@Home’s ability to achieve subscriber growth goals; agreements with and dependence on; ability to generate revenue from Internet advertising agreements; and ability to continue to attract traffic to our web sites. The matters discussed in this press release also involve risks and uncertainties described in Excite@Home’s filings with the SEC. Excite@Home assumes no obligation to update the forward-looking information contained in this press release.