Yahoo! Ranked No. 1 Web Site Among Business Users in First-Ever PC Meter Workplace Study

Research confirms Yahoo! top choice for users at home and at work

SANTA CLARA, Calif. -- July 21, 1997 -- More people use Yahoo! from the workplace than any other Web site on the Internet, according to PC Meter's initial findings of business usage on the Web. Yahoo!'s number one ranking is the result of the audience measurement company's April 1997 research results, the first study PC Meter has done based on business Web usage. With 48.8 percent unduplicated reach among U.S. Internet users at work, yahoo.com is the number one Web site, followed by netscape.com with 47.9 percent, aol.com with 28.7 percent, and microsoft.com with 26.9 percent. Also, Yahoo!'s workplace reach is more than double other navigational guides, with webcrawler.com next closest with 20.3 percent, lycos.com with 19.2 percent, and excite.com with 18.3 percent.

Yahoo!'s dominance in business surpasses its lead at home. The April PC Meter research also indicates that Yahoo! is the number one navigational guide for at home users, with an unduplicated reach of 37.2 percent of Internet users, followed by excite.com with 19.2 percent, webcrawler.com at 18.2 percent, infoseek.com at 15.4 percent, and lycos.com at 14.7 percent. Yahoo! has been consistently ranked number one among its competitors for at home users since PC Meter began publishing its research in January 1996. The research shows it to be the leading guide among Web users of all experience levels - light, moderate and heavy users - with approximately 80 percent of heavy users using Yahoo! in April.

"The research is consistent with our own understanding of Yahoo!'s leadership in both the work and home environments," said Jeff Mallett, senior vice president of business operations at Yahoo! "Yahoo! continues to be a very valuable service for professionals, as evidenced by the high-volume of traffic we serve during peak workday hours, and the growing popularity of services like Yahoo! Finance and Yahoo! News." In an earlier analysis, Yahoo! Finance and Yahoo! News were ranked as the top finance and news resources on the Web, according to PC Meter.

PC Meter's research shows that the user at work spends nearly 64 percent more time on the Web than the home user. The report's targeted universe is composed of those persons who are users of a Windows-based PC at work that is capable of connecting to the World Wide Web at the place of work. Across most of the key measures, the research shows that those persons who use the Web at work are doing so more frequently (8.3 days per month versus 7.7 days per month at home) and looking at slightly more pages on each of those occasions (27 pages versus 26 pages), on average. PC Meter figures for World Wide Web reach by the top ten domains for at home and at work usage in April 1997 were as follows:

Site	Home	Work
YAHOO.COM	37.2	48.8
NETSCAPE.COM	32.9	47.9
AOL.COM	44.2	28.7
MICROSOFT.COM	20.4	26.9
DIGITAL.COM	12.8	20.8
WEBCRAWLER.COM	18.1	20.3
LYCOS.COM	14.7	19.2
EXCITE.COM	19.2	18.3
INFOSEEK.COM	15.4	17.4
GEOCITIES.COM	19.5	15.2

Please Note: the PC Meter work sample has a margin of error of +/- three to four percentage points, whereas, the home sample has a margin error of less than one percentage point. The at work sample is still currently under expansion.

Yahoo!'s traffic figures also support the PC Meter results. At the end of the second quarter 1997, Yahoo! announced its traffic had increased to 38 million page views per day in June 1997 from 30 million page views per day in March 1997. Traffic on Yahoo! has grown over four times in size in the past year, far outpacing the growth rates of other navigational guide and search services.

About PC Meter
PC Meter provides audience measurement of World Wide Web sites and on-line services. It is the only research service providing unduplicated measurement of audience exposure ("reach") at Web sites, demographics on home-based Web surfers, and measurement of all sites on the Web.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Twin Cities); shared-interest audiences (Yahoo! Internet Life magazine and Web site, Yahoo! Net Events, Yahoo! Finance, Yahoo! News and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com.

Yahoo!, the Yahoo! logo, and Yahooligans! are trademarks and/or registered trademarks of Yahoo! Inc. Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Press Contacts:

Blaise Simpson
NRG Public Relations (for Yahoo)
blaise@nrgpr.com
(415) 827-7065

Jennifer Hwang
Yahoo! Inc., jenhwang@yahoo-inc.com
(408) 731-3362

Douglas McFarland
PC Meter
douglas_mcfarland.npd.com
(212) 460.7994