Now Australia and New Zealand can Yahoo! too
New easy-to-use Internet guide for Australia and
New Zealand
SANTA CLARA, Calif. -- September 1,
1997 -- Yahoo!, the world's most popular online
guide to the Internet, today announced the opening of its
localized service for Australia and New Zealand.
Yahoo! Australia &
NZ can be found at http://www.yahoo.com.au and
currently includes more than 14,000 local sites and more
than 20,000 local links, with more being added every week.
Local content is listed at the top of each Yahoo! category,
with international content easily accessible below, and
categories are adapted to suit the needs and interests of
Australian and New Zealand users. In addition, the popular
What's New and What's Cool features of Yahoo! are created by
a local editorial team. "Yahoo! continues to grow its global
network of properties into areas with high Internet
penetration around the world," said Jeff Mallett, Senior
Vice President of Business Operations for Yahoo! Inc. "By
creating localized versions, we're able to meet the demands
of international users who are looking for fast and easy
access to information closer to home." Local Content and
Information Tony Faure, General Manager of Yahoo! Australia
& NZ, said the new site was the best single source of
local news and entertainment on the Web. "From one home
page, Yahoo! Australia and NZ offers local and national news
from News Corporation's new Australian News Network,
technology coverage from APN Computing Group and
entertainment content from Village Roadshow. With the
extensive resources available to us via Yahoo! Inc. we are
clearly ahead in bringing together the best Net content for
the local market." Advertising Opportunities The Australian
marketing and advertising community has been quick to
recognize the strength of Yahoo!'s offering. Yahoo!
Australia & NZ's list of charter advertisers includes
major brand names such as Mercantile Mutual and Intel, along
with some that are making their first commitment to Web
advertising, such as Lion Nathan and Woolworths. Yahoo!
Australia & NZ is building on a successful business
model that has seen Yahoo! grow to become one of the most
successful advertising vehicles on the Internet in the past
year.
About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that
offers a network of globally-branded properties, specialty
programming, and aggregated content distributed primarily on
the Web, serving business professionals and consumers. As
the first online navigational guide to the Web,
www.yahoo.com is the single largest guide in terms of
traffic, advertising, and household reach, and is one of the
most recognized brands associated with the Internet. Yahoo!
Inc. continues to develop a family of community services,
including Yahoo! Chat, Classifieds, and Yellow Pages, along
with targeted Internet guides for geographic audiences
(Yahoo! Australia & NZ, Japan, UK & Ireland, France,
Germany, Canada, San Francisco Bay Area, Los Angeles, New
York, Chicago, Washington, D.C., Boston, Austin, Seattle,
Dallas/Fort Worth, Atlanta, Minneapolis/St. Paul, Miami);
shared-interest audiences (Yahoo! Internet Life magazine and
website, Yahoo! Finance, Yahoo! News, Yahoo! Scoreboard and
unfURLed, MTV/Yahoo!'s online music guide); and demographic
audiences (Yahooligans!, a Web guide for kids; and
Beatrice's Web Guide for women). Yahoo! Inc. is
headquartered in Santa Clara, Calif., and can be found on
the Web at www.yahoo.com. Yahoo! Australia & New Zealand
is headquartered in Sydney.
# # #
Yahoo!, the Yahoo! logo, and Yahooligans!
are trademarks and/or registered trademarks of Yahoo! Inc.
Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire
Networks, Inc. All other names are trademarks and/or
registered trademarks of their respective owners.
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