Yahoo! And The Sabre Group Team Up To Bring
Users Travel Booking Services
Largest Search and Navigational Guide Chooses
Travelocity As Exclusive, Co-Branded Travel Booking Engine
on Yahoo.com
SANTA CLARA, CALIF. & FORT WORTH,
TX -- November
10, 1997 -- The Internet's leading navigational
guide, Yahoo!® (http://www.yahoo.com), and the leader in
electronic travel transactions, The SABRE Group (NYSE: TSG),
have joined forces to bring travel booking services to
Yahoo! users, the largest audience of Internet users of any
Web site or online service (Mediamark Research Inc., Fall
1997). The agreement names the Web's leading travel site,
SABRE's Travelocity (www.travelocity.com) as the exclusive
co-branded travel booking service for Yahoo! and Yahoo!
Travel (travel.yahoo.com), Yahoo!'s comprehensive resource
for planning and booking travel itineraries announced today
in a separate release.
With an average of 25.4 million unique U.S. adult users
per month (measured from March through August, 1997), Yahoo!
has a larger audience of Internet users than any other Web
site or online service according to the latest research
results released by Mediamark Research Inc. (MRI). The new
booking services available through Yahoo! and Travelocity
make purchasing airline tickets and booking car rental and
hotel reservations on the Internet accessible to the largest
audience of users on the Web.
According to Terry Jones, CIO of The SABRE Group, the
agreement capitalizes on the leadership position of both
companies. "By combining Yahoo!'s unprecedented reach with
The SABRE Group's position as the leader in online travel,
we're poised to take advantage of the growing online travel
services market which is predicted to reach nearly $5
billion by the year 2000 (Jupiter Communications' Online
Travel: Five Year Outlook report, April 1997)," said Jones.
David Kirby, editor of Interactive Travel Report, a
publication which closely monitors trends in online travel,
views Yahoo! as a key alliance for Travelocity. "Yahoo! is
the most popular navigational engine on the Web and one of
the most visited Web sites. This alliance places
Travelocity in the enviable position of potentially
attracting the eyes of more travelers than any other online
location. And it follows through on Travelocity's
longstanding efforts to provide travel content and take
bookings everywhere it can in cyberspace," said Kirby.
"Yahoo! continues to expand the value-added services we
offer our users by working with industry leaders such as
Travelocity," said Ellen Siminoff, vice president of
business development at Yahoo!. "Through Travelocity,
Yahoo! Travel now offers access to the same system used by
more than 30,000 travel agencies worldwide, providing users
with the resources they need to quickly and conveniently
find the best travel bargains and purchase them online."
Travelocity, owned and operated by The SABRE Group,
provides schedules for more than 700 airlines and
reservations capability for more than 400 airlines, 35,000
hotels and more than 50 car rental companies. This
reservations capability in Travelocity is paired with access
to a vast database of up-to-the-minute destination and
interest information, chats and forums and travel
merchandise vendors. Since its launch in March 1996,
Travelocity has registered more than 1.6 million members and
logs more than 18 million page views per month.
Yahoo! Inc. (NASDAQ: YHOO) is a global Internet media
company that offers a network of branded Web programming
that serves millions of users daily. As the first online
navigational guide to the Web, (www.yahoo.com) is the single
largest guide in terms of traffic, advertising, household
and business user reach, and is one of the most recognizable
brands associated with the Internet. Yahoo! Inc. provides
targeted Internet resources and communications services for
a broad range of audiences, based on demographic,
key-subject and geographic interests. Yahoo! is
headquartered in Santa Clara, Calif.
The SABRE Group is a world leader in the electronic
distribution of travel and travel-related services around
the globe, and is a leading provider of information
technology solutions for the travel and transportation
industry, including customized software development and
software product sales, transaction processing, consulting
and total information technology outsourcing.
# # #
"SABRE" is a registered service mark and
"Travelocity" is a service mark of an affiliate of The SABRE
Group Inc. Media representatives also can access current
SABRE Group news releases via the Internet. Visit our new
Web site at http://www.sabre.com.
Yahoo! and the Yahoo! logo are trademarks
of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.
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