Ford and Yahoo! Team to Serve Consumers Online

DEARBORN, Michigan and SANTA CLARA, Calif. - January 9, 2000 - Ford Motor Company (NYSE: F) chief executive officer and president Jac Nasser and Yahoo! Inc. (Nasdaq: YHOO) co-founder and chief Yahoo Jerry Yang announced today that the two companies are teaming to develop personalized services for Yahoo!® Autos (http://autos.yahoo.com) tailored to specific Ford vehicles. Starting today, owners can access a suite of personalized services for their Ford Motor Company vehicles (Ford, Lincoln, Mercury, Mazda, and soon Jaguar and Volvo) at either of two Web sites: Yahoo! Autos or the OwnerConnection.com, a service from Ford.com.

At either Yahoo! Autos or OwnerConnection, consumers will be able to access a number of services including: owner guides, recall notifications, Ford Credit account information, service reminders and vehicle maintenance logs, trip and vacation planning, and real time traffic updates in major markets. Soon, consumers will also be able to schedule an appointment with their dealer directly from their OwnerConnection homepage. In addition, owners will be able to access Yahoo! Clubs (http://clubs.yahoo.com) and Yahoo! Message Boards (http://boards.yahoo.com) related to their vehicle, and participate in online chats with Ford engineers and other company officials.

"Our agreement with Yahoo! enables us to reach consumers where they spend their time online, to better develop an ongoing relationship with vehicle owners throughout the entire lifetime of their ownership. The world is moving online and we want to ensure that we connect with consumers there, meeting their needs in the virtual world as well as the physical world," said Ford President and Chief Executive Officer Jac Nasser. "This is another element of our totally integrated e-business strategy. We are serving consumers through multiple touchpoints on their turf, their time and their terms."

Ford and Yahoo! are working together to leverage Yahoo!'s Fusion Marketing Online (FMO) programs. The FMO approach to online marketing provides one stop shopping for companies seeking to secure a measurable Internet presence. The FMO programs are innovative, interactive marketing programs designed to help connect Yahoo!'s significant global audience with leading Ford brands.

The relationship with Yahoo! will expand Ford's reach to more than 105 million online consumers through promotional campaigns, targeted advertising and direct marketing initiatives. Online research panels also will be conducted to help Ford better anticipate and deliver future products customers desire.

"We are pleased to join with Ford in launching personalized services on Yahoo! Autos. Ford is not only a global leader in car design, manufacturing and finance, but they have built the brands that our users know and trust, which makes this a powerful marketing relationship," said Jeff Mallett, president and chief operating office, Yahoo! Inc. "Yahoo!'s FMO approach is designed to leverage our media and communication services to meet our clients' marketing objectives. From brand awareness, to traffic, to distribution of products and services, Yahoo! is positioned to build comprehensive programs to enable industry-leaders such as Ford to extend their reach online and uniquely impact millions of consumers around the world."

The Yahoo! agreement is the latest e-commerce initiative Ford has undertaken in an effort to connect with consumers at every touchpoint and help drive e-business activity throughout Ford Motor Company. Ford.com is a leading automotive destination attracting more visits per month than any other auto manufacturer site, according to Media Metrix (September 1999). Ford.com provides the consumer with an intuitive pathway from the shopping experience through the purchase, use and maintenance of their Ford vehicle.

About Yahoo! Autos
By steering consumers to car information, merchant services and nationwide car listings and inventories, Yahoo! Autos helps consumers make informed decisions. Yahoo! Autos' users can access auto industry news and reviews; obtain car history and reports; review financing and insurance information; check out maintenance options; access the latest polls; bid, browse and buy through online car auctions; fill automotive product needs; meet with others in online car communities and follow auto-related sports events.

About Ford Motor Company
Ford Motor Company is the world's largest producer of trucks and the second-largest producer of cars and trucks combined, marketing and selling approximately 7 million vehicles globally through its seven brands last year. Ford Motor Company employs approximately 354,000 people in plants, offices and laboratories to serve consumers in more than 200 countries and territories. Ford also is one of the largest providers of financial services worldwide through 2,400 branches in 33 countries.

About Yahoo!
Yahoo! Inc. is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.