FOR IMMEDIATE RELEASE

Yahoo! Ranked No.1 Finance Source on the Web

New Enhancements of Yahoo! Finance Offer
One-Stop Financial Resource for Users

SANTA CLARA, Calif. -- March 31, 1997 -- Yahoo! Inc. (NASDAQ: YHOO) today announced that recent analysis conducted by PC Meter found Yahoo!'s finance area as the most popular source for up-to-the-minute financial information on the Web. Yahoo! Finance had an audience reach of 3.1 percent -- surpassing the reach of other leading finance sites (Galt.com with 1.6 percent, DBC.com with 1.4 percent, Quote.com with 1.4 percent and CNNfn.com with 1.4 percent). The analysis was conducted by PC Meter from its most recent home-panel, Audience Ratings data to provide usage detail on specific areas of Yahoo!, such as Finance, News, Sports and Weather. Individuals can find Yahoo! Finance at http://quote.yahoo.com or through the main Yahoo! site (http://www.yahoo.com). "We've found that Yahoo! Finance draws a strong corporate user audience, as evidenced by the service's traffic peak experienced at the close of market each day," said Jeff Mallett, senior vice president of business operations at Yahoo!. "In addition, the PC Meter numbers show that Yahoo! Finance is the most popular finance resource on the Web for home users, contributing to the growth the service has had over the last several months." Yahoo! Finance traffic grew 110 percent in Q4 '96 (from Oct. 1996 to Dec. 1996) compared to main Yahoo! traffic, which grew 43 percent during the same period. "The PC Meter numbers reflect Yahoo!'s continued leadership in vertical segments such as finance on the Web," said Alan Braverman, Internet analyst at Credit Suisse First Boston. "The Yahoo! finance area provides one of the best resources on the Web for individuals seeking financial and investment information."

Enhanced Yahoo! Finance Features
Yahoo! Finance now combines additional features with the services previously available from Yahoo! On the Money and Yahoo! Quotes to provide users a free, one-stop resource for comprehensive financial and investor information. In addition, Yahoo! Finance offers advertisers with a unique opportunity to reach a large targeted audience on the Web.

Current Yahoo! Finance features include the following:

• High Performance Quotes: Quotes for stocks (United States and Canada), mutual funds, currencies, and indices plus United States and international market summary information
• Portfolios: Users can create multiple portfolios to track performance of their holdings
• Charts: Three-month, one-year, two-year and five-year charts
• The Motley Fool: Financial editorial and advice
• Zacks Investment Research: Earnings estimates and brokerage recommendations on more than 6,000 companies, plus industry rankings and daily earnings surprises
• EDGAR Online: Summaries of SEC electronic corporate filings for quarterly and annual reports with management's discussions
• Financial News: Company-specific and general business news from wire services such as Reuters, PR Newswire and BusinessWire
• Morningstar Mutual Fund Profiles: Fund descriptions with rating, risk and return information
• Hoover's Profiles: Profiles on more than 6,000 companies with company business overviews, officer rosters and links to additional resources
• Legg Mason Economic & Treasury Calendar: Highlights of upcoming events significant to the market
• Stock Chat: Chat area with integrated stock quotes for users to discuss investment ideas with others

Additionally, Yahoo! Finance is featuring the Tax Center through April 16th, which includes tax-related content provided by Intuit's TurboTax, the number one selling personal tax preparation software in America, as well as other federal and state tax forms and other information resources. PC Meter provides audience measurement of World Wide Web sites and on-line services. It is the only research service providing unduplicated measurement of audience exposure ("reach") at Web sites, demographics on home-based Web surfers, and measurement of all sites on the Web.

About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational service to information and entertainment on the Web. As the first online guide to the Web, Yahoo! is one of the most visible and recognizable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated AltaVista Web-wide search capabilities. The Company is continuing to develop a global family of Yahoo!-branded media properties for targeted geographic (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington DC, Boston, Austin, Seattle, Dallas/Fort Worth); shared-interest (Yahoo! Internet Life magazine and website and MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids and Beatrice's Web Guide for women). Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc. headquarters are in Santa Clara, California.

Contacts:

Blaise Simpson
NRG Public Relations
blaise@nrgpr.com
(415) 827-7065

Jennifer Hwang
Yahoo! Inc.
jenhwang@yahoo-inc.com
(408) 731-3362