Yahoo!'s European Sites Serve
One Million Page Views Per Day
Yahoo! France Ranked Most Popular Web Site In
France
SANTA CLARA, Calif.--April 24, 1997--Yahoo! today
announced that its three sites in France, Germany, and the
United Kingdom are together serving an average of more than
one million page views per day. Yahoo!'s European sites,
www.yahoo.co.uk,
www.yahoo.fr, and
www.yahoo.de, were
launched in September and October 1996. Yahoo! is one of the
most recognized brands associated with the Internet.
The company also announced that initial PC Meter results
to be published in France by market research firm Sofres
show that Yahoo! France (www.yahoo.fr) is the most widely
used World Wide Web site in the country, with household
reach of 45 percent, putting it ahead of all other French
and international sites. Sofres is a leading market
research firm specializing in the areas of consumer
behavior, audience studies, and public opinion. Sofres
recently implemented the audience measurement techniques
developed by PC Meter in the United States, which provides
unduplicated measurement of audience exposure to Web sites,
based on a demographically balanced sample of households.
The second and third ranked sites according to Sofres were
www.digital.com (40 percent reach) and home.netscape.com (32
percent reach).
France and other European countries can expect rapid
adoption of Internet use in 1997, according to United
States-based research firm Intelliquest. Market studies by
Intelliquest indicated 1.4 million Internet users in France,
4.7 million in Germany, and 2.5 million in the United
Kingdom in the fourth quarter of 1996. More than 20 million
individuals across the three countries indicated their
intention to use the Internet within 12 months, according to
Intelliquest.
Yahoo! recently announced its worldwide traffic grew to
an average of more than 30 million page views per day during
the month of March 1997, a 50 percent increase over the 20
million page views per day average reported in December
1996. A page view is defined as one electronic page of
information displayed in response to a user request.
According to PC Meter, Yahoo! (www.yahoo.com) was ranked the
No. 1 search and navigational site on the Web for the fifth
consecutive quarter, with an overall audience reach of 37.8
percent in February.
"We are very satisfied by the growth of our national
European sites," said Heather Killen, managing director of
European operations for Yahoo! "The positive user response
we have seen in France, Germany and the U.K. clearly
demonstrates that the Yahoo! approach to web navigation is
striking a chord with European users, and that we are able
to deliver a growing audience to local and international
advertisers."
"The Yahoo! global network of properties and its European
sites enable advertisers to reach important, targeted
audiences in key markets throughout the world," said Jeff
Mallett, Yahoo!'s senior vice president of business
operations. "The audience reach of our European sites has
grown rapidly in a short period of time, and we're pleased
with the number of advertisers that have already signed up
to leverage these properties."
Yahoo!'s European sites welcomed 70 advertisers during
the first quarter of 1997, including British Airways,
British Sky Broadcasting, Guinness, Nescafe, Opel, and IBM.
Yahoo! Inc. recently announced that IBM Corporation, one of
the top three Web advertisers, has selected the Yahoo!
Network to launch the world's first global, multinational
Internet advertising program, which includes the European
sites. IBM is also Yahoo!'s exclusive technical partner in
Europe, providing server and desktop technology.
Yahoo! Europe also recently announced a number of
important content relationships, including Deutsche Presse
Agentur, Agence France Presse, Four11 Corporation, and
Reuters. "We are continuing to build media relationships in
the key areas of news, weather, sports, entertainment, and
financial information," said Killen. "The unrivalled
distribution of our sites offers content partners a powerful
way of distributing their content and their brand to a large
audience on the Web." Specific areas such as News, Finance,
Sports and Weather have experienced rapid growth in traffic
on www.yahoo.com in the United States, where Yahoo! News and
Yahoo! Finance were recently ranked the No. 1 sources of
up-to-the-minute general news and financial information on
the Web according to PC Meter.
Yahoo! France, Yahoo! Deutschland and Yahoo! UK &
Ireland are the first properties to be launched by Yahoo!
Europe, a joint venture between Yahoo! Inc and Softbank
Holdings Ltd. Yahoo! Europe is headquartered in London, and
has offices in Paris and Munich. Yahoo! in Europe can be
found on the web at www.yahoo.co.uk, www.yahoo.fr and
www.yahoo.de.
About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that
offers a network of globally-branded properties, specialty
programming, and aggregated content distributed primarily on
the Web serving business professionals and consumers. As the
first online navigational guide to the Web, www.yahoo.com is
the single largest guide in terms of traffic, advertising,
and household reach, and is one of the most recognized
brands associated with the Internet. Yahoo! Inc. continues
to develop a family of community services, including Yahoo!
Chat, Classifieds, and Yellow Pages, along with targeted
Internet guides for geographcic audiences (Yahoo! Japan, UK
& Ireland, France, Germany, Canada, San Francisco Bay
Area, Los Angeles, New York, Chicago, Washington, D.C.,
Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta);
shared-interest audiences (Yahoo! Internet Life magazine and
website, Yahoo! Finance, Yahoo! News and unfURLed,
MTV/Yahoo!'s online music guide); and demographic audiences
(Yahooligans!, a Web guide for kids; and Beatrice's Web
Guide for women). Yahoo! Inc. is headquartered in Santa
Clara, Calif., and can be found on the Web at www.yahoo.com.
# # #
Yahoo!, the Yahoo! logo, and Yahooligans!
are trademarks and/or registered trademarks of Yahoo! Inc.
Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire
Networks, Inc. All other names are trademarks and/or
registered trademarks of their respective owners.
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