Netscape Guide by Yahoo! Now Available
New Customizable Internet Information and
Navigation Service Launched by Netscape and Yahoo!
SANTA CLARA, CA and MOUNTAIN VIEW, CA -- April 29,
1997 -- Yahoo! Inc. (NASDAQ: YHOO) and Netscape
Communications Corporation (NASDAQ: NSCP) today launched
Netscape Guide by
Yahoo!, a new personalized Internet navigation
service designed to provide Internet users with a central
source of sites, news and events on the Web. The Guide
features customizable sections for several popular
information categories, including Business, Finance,
Entertainment, Sports, Computers & Internet, Shopping
and Travel. Yahoo! plans to expand the service with
additional categories in the future, including local
information. Netscape Guide by Yahoo! replaces the
Destinations section of the Netscape Internet Site and is
immediately accessible through Netscape's Internet site
(http://home.netscape.com), from the "Guide" button on the
Netscape Communicator toolbar and from the "Destinations"
button on Netscape Navigator 3.0. Users accessing
Destinations will be automatically directed to Netscape
Guide by Yahoo!.
"Netscape Guide by Yahoo! gives Internet users quick and
easy access to the most popular information areas on the
Web, all from one central location," said Jeff Mallett,
Yahoo!'s senior vice president of business operations. "It
also provides Web content providers and advertisers a unique
opportunity to reach targeted and growing audiences."
"Accessible to the more than four million daily visitors
to the Netscape Internet site and the over 50 million users
of Netscape client software, Netscape Guide by Yahoo! will
direct users to the online sites, news and information they
need," said Jennifer Bailey, vice president of electronic
marketing at Netscape. "Netscape looks forward to working
closely with Yahoo! as we continue to expand this valuable
new Web service."
From the Guide's front page, users choose from seven
sections of the most popular information categories on the
Web. Within each section, Netscape Guide by Yahoo! enables
users to customize pages based on their content interests
for subsequent visits. Users can update and change their
customized services as frequently as they choose.
Each of the Guide's categories includes such features as
a directory listing of topical Web sites, news feeds,
specialized content, a guide to the day's Web events,
advertisements and extensive search features. Leading
Internet content providers are already delivering a wealth
of information and services to users of Netscape Guide by
Yahoo!.
- The Business section offers news from Business
Week and package tracking services from FedEx and UPS. In
addition, Business provides the day's economic calendar,
and information on Web businesses, small business and
careers.
- The Finance section assists individuals with
personal financial planning and provides information on
taxes and accounting, stock quotes, mutual funds, banking
and real estate. Finance also offers access to financial
references and guides, credit card companies and
investment banks.
- In the Computers & Internet section, news
and product reviews on hardware, software, Web sites and
Intranets are featured from such companies as CNET,
ZDNet, CMP Media and HotWired, Inc. Users can also access
information on companies, publications, professional
organizations and conferences and events relevant to this
area.
- The Sports section features sports news and
headlines from ESPNET SportsZone, CBS SportsLine and The
Sporting News, and up-to-the-minute scoreboards, upcoming
sporting events, player of the week profiles, sports
history and trivia.
- Entertainment features listings and reviews of
movies, television, music, books and games, from E!
Online, TV Guide Entertainment Network, SonicNet,
BookWire and CNET's Gamecenter, respectively.
- Under the Shopping category, users can access
detailed information about a variety of products,
including automobiles, computer hardware and software,
apparel, gifts and home and garden items from retailers,
department stores and wholesale warehouses. Shopping also
offers listings of bargain hunting and free items,
consumer and credit information and Yellow Pages.
- In the Travel section, which includes airfare
specials from Preview Travel, travel packages from
Travelocity and guides from Rough Guides, individuals can
access information on travel agencies and services,
airline fares and reservations, lodging directories and
weather forecasts for North, Central, and South America,
the Caribbean, Europe, Asia, Africa and Oceania.
Netscape Guide by Yahoo! offers advertisers a variety of
options in reaching large, targeted audiences, including
banner advertising, section sponsorship, category
sponsorship and promotions. Initial Netscape Guide by Yahoo!
advertisers include such companies as American Express, Auto
by Internet, Book Express, CDNow, FlowerLink, 42nd Street
Photo, Honda, Hotel Reservations Network, Maps on Us (a
division of Lucent Technologies), Pacific Bell, Preview
Travel, Spiegel, Volvo and ZDNet.
Yahoo! will also take over operations and programming of
Netscape's popular Yellow Pages, People Search (email, White
Pages), What's New and What's Cool.
Netscape Communications Corporation is a leading
provider of open software for linking people and information
over enterprise networks and the Internet. The company
offers a full line of clients, servers, development tools
and commercial applications to create a complete platform
for next-generation, live online applications. Traded on
NASDAQ under the symbol "NSCP", Netscape Communications
Corporation is based in Mountain View, California.
Additional information on Netscape Communications
Corporation is available on the Internet at
http://home.netscape.com, by sending email to
info@netscape.com or by calling 415/937-2555 (corporate
customers) or 415/937-3777 (individuals).
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media
company that offers a network of globally-branded
properties, specialty programming, and aggregated content
distributed primarily on the Web serving business
professionals and consumers. As the first online
navigational guide to the Web, www.yahoo.com is the single
largest guide in terms of traffic, advertising, and
household reach, and is one of the most recognized brands
associated with the Internet. Yahoo! Inc. continues to
develop a family of community services, including Yahoo!
Chat, Classifieds, and Yellow Pages, along with targeted
Internet guides for geographic audiences (Yahoo! Japan, UK
& Ireland, France, Germany, Canada, San Francisco Bay
Area, Los Angeles, New York, Chicago, Washington, D.C.,
Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta);
shared-interest audiences (Yahoo! Internet Life magazine and
Web site, Yahoo! Finance, Yahoo! News and unfURLed,
MTV/Yahoo!'s online music guide); and demographic audiences
(Yahooligans!, a Web guide for kids; and Beatrice's Web
Guide for women). Yahoo! Inc. is headquartered in Santa
Clara, Calif., and can be found on the Web at www.yahoo.com.
# # #
Yahoo!, the Yahoo! logo, and Yahooligans!
are trademarks of Yahoo! Inc. Beatrice's Web Guide is a
trademark of Yahoo! Inc. and Wire Networks, Inc.
Netscape and Netscape Navigator are
registered trademarks of Netscape Communications Corporation
in the United States and other countries. Netscape's logos
and Netscape product and service names are also trademarks
of Netscape Communications Corporation, which may be
registered in other countries. Other product and brand names
are trademarks of their respective owners.
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