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Salon.com (NASDAQ: SALN) is an Internet media company that produces a network of 10 original content sites and hosts a variety of online communities. The sites are News, Technology, Arts & Entertainment, Health & Body, Books, Media, Travel, Mothers Who Think, People and Comics, and are updated daily or more frequently. Salon maintains its own shopping site as well as Table Talk, a thriving discussion area with more than 100,000 registrants. It has also recently acquired The Well, one of the world's most influential online communities.

Founded in November 1995 by David Talbot, Salon has been called "intriguing and intelligent" (Washington Post), "smart and elegant" (U.S. News & World Report) and "a breath of literate air in this computer-crazed world" (New York Post). Salon has been featured on ABC, NPR, CNN, MSNBC, "Good Morning America," "Morning Edition," "Talk of the Nation," "Crossfire," The Wall Street Journal, The Washington Post, The New York Times, The Los Angeles Times, Time, Newsweek and other leading media outlets.

Salon.com has attracted more than 190 advertisers and advertising sponsors. Premier advertisers include Mercedes-Benz, Lexus, AT&T, Starbucks, PolyGram, Apple, IBM, Intel and Microsoft. Salon.com also provides content to many distribution partners including America Online, Lycos, Go.com, Netscape, TheStreet.com, Cnn.com, @Home, C/Net and Reuters.

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Awards

Salon has won most major Web awards including:

- 1999 "David Talbot, one of the 20 Stars of the New News" -- Newsweek
- 1999, 1998 & 1997 Webby Award for "Best Online Magazine"
- 1998 "Best of Multimedia" -- Entertainment Weekly
- 1998 & 1997 "Top of the Net" -- Yahoo Internet Life
- 1997 "Best of the Web" -- Business Week
- 1997 "Best Website" -- Entertainment Weekly
- 1997 "Best Online Magazine of the Year" -- Advertising Age
- 1996 "Web Site of the Year" -- Time Magazine

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Content and Business Staff

David Talbot, Founder, Chairman and Editor in Chief
Michael O'Donnell, CEO and President
Todd Hagen, Chief Financial Officer, VP of Finance and Administration
Andrew Ross, Executive Vice President
Gary Kamiya, VP for Content/Executive Editor
David Weir, VP for East Coast Editorial Operations
Scott Rosenberg, VP for Site Development/Managing Editor
Mignon Khargie, VP for Design
Bruce Roberts, Senior VP of Sales
Darlene Townsend, Associate Publisher
Bonni Hamilton, Regional VP of Sales

Patrick Hurley, VP for Marketing
Chad Dickerson, VP for Technology
Joan Walsh, VP for News
Dayna Macy, Director of Public Relations

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Columnists

Arthur Allen
Susie Bright
Joe Conason
Douglas Cruickshank
Nikki Finke
David Horowitz
Garrison Keillor
Anne Lamott
Sally Lehrman
Joyce Millman
Camille Paglia
Amy Reiter
Mary Roach
Scott Rosenberg
Ruth Shalit
Michael Sragow
Sallie Tisdale
Virginia Vitzthum
Sarah Vowell
Cintra Wilson

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Editorial Departments

Arts & Entertainment -- Edited by Cynthia Joyce, Arts & Entertainment is filled with movie, music and television reviews. Arts & Entertainment includes Joyce Millman's daily Blue Glow and bi-monthly television features; Charles Taylor's Home Movies; and extended film coverage including actor and director interviews.

Books -- Edited by Laura Miller and Craig Seligman, Books includes Sneak Peeks -- ahead-of-the-curve daily book reviews, interviews with today's most interesting writers, the Spotlight Series, which recognizes emerging writers, and the Salon Book Awards, an annual literary event honoring the year's best books. Books also contains Ivory Tower -- a look at campus life from within and without. This section appears three times a week and is edited by Carol Lloyd.

Comics -- Featuring the works of comic luminaries Tom Tomorrow, Ruben Bolling, Carol Lay and Keith Knight -- as well as "Dark Hotel," a serial penned and inked by comics legends Bob Callahan and Spain Rodriguez featuring the strange and twisted lives of those who live in San Francisco's imaginary Dark Hotel.

Health & Body -- Edited by Karen Croft, Health & Body covers a wide range of health issues, from biomedical ethics and genetic engineering to sex, alternative medicine and fitness. Includes columns by Sally Lehrman and Mary Roach. Health & Body also features Urge -- a Saturday section showcasing great writing on sex and erotica, including a regular column, Sexpert Opinion by Susie Bright.

Media -- Funny and trenchant coverage of the media world. Media includes columns by Nikki Finke, who gives the inside scoop on Hollywood, and Ruth Shalit, who turns her perceptive wit on the world of advertising.

Mothers Who Think -- Edited by Camille Peri and Kate Moses, Mothers Who Think features articles by thought-provoking writers about motherhood, family life and women's lives.

News -- Daily news stories, commentary and in-depth analysis on breaking news, headlines and trends. Edited by Joan Walsh, News also includes interviews with newsmakers, politicians and pundits.

People -- This site takes a discerning look at celebrity and the culture of celebrity. People includes short takes and profiles of Hollywood stars, Washington heavyweights, business luminaries, literary giants and scientific geniuses. Includes Brilliant Careers, Salon's weekly series of profiles of today's outstanding achievers; Camille Paglia's biweekly advice column; Nothing Personal, a daily gossip and news column by Amy Reiter; and Rogues' Gallery, a crime column by Douglas Cruickshank. People is edited by Douglas Cruickshank.

Technology -- Smart, opinionated coverage of Internet news and digital culture from today's best technology writers. Edited by Kaitlin Quistgaard, Technology offers daily feature stories and logs; reviews of books, hardware, software and Web sites; the 21st Challenge, a monthly contest of wits; and Scott Rosenberg's weekly column of Internet commentary.

Travel -- Edited by Don George, Travel showcases lively, first-person travel writing by such leading writers as Peter Mayle, Isabel Allende, Jon Krakauer, Jan Morris, Pico Iyer and Simon Winchester.

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Community

Table Talk -- With more than 100,000 registrants and growing, Table Talk is a lively, spirited discussion area where Salon readers are free to speak out on Salon articles or whatever's on their minds. More than 2,500 topics are being discussed, including books, politics, digital culture, personal life, entertainment and much more. Links to Table Talk from Salon's feature stories stimulate discussion and debate.

The Well -- Often described as the world's most influential online community, The Well was founded in April 1985 and acquired by Salon.com in April 1999. This members-only online community is a unique and world-famous community of writers, technologists, thinkers and quirky pundits who exchange information and opinions on topics ranging from jazz to Java, from gardening to Generation X.

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Readership

- In September 1999, the network had 1.9 million unique vistors.
- During the last quarter Salon.com averaged 19.7 million page views per month.
- 64% male / 36% female
- 90% between ages of 18-49
- Mean age: 34
- 32% earn $75,000 or more per year
- 19% earn $100,000 or more per year
- 98% are have earned a college degree or are pursuing one
- Mean session time with Salon per visit: 23 minutes
- Mean number of monthly visits to Salon: 23

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Contact Information:
Dayna Macy, Director of Public Relations
415-537-9345 / macy@salon.com

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