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Polishing Apple Last Updated: 05/12/98; 8:01 p.m. ET A trusted brand is like a trusted friend, Apple co-founder and temporary CEO Steve Jobs told developers this week. Speaking in San Jose, Calif., Jobs shared his vision of a surging Apple that is dusting off its recent tarnished image to rekindle the faithful and reach new users. Jobs also outlined a strategy that will have Apple continuing development on the Mac OS 8.x, and developing an OS X software. (requires NetShow) video clip Steve Jobs says Apple is one of the most trusted brands in the world. news • Jobs' Optimism Infects Users, Developers • Sculley Applauds Apple's Recent Moves • Apple Has New Designs On Consumer Market more videos

Get more Apple news and views. recent video  Why isn't this man smiling? Watch this video and find out why it is not always fun to run a computer company. All videos courtesy of CNBC/Dow Jones Business Video. Videos can be viewed with the Netshow player. • Get it for Win 95 • Get it for Mac

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