Build Traffic Through Good Site Design
| Pssst! Hey, Web-mate! Want more traffic for your Web site? Everybody knows about submitting to search engines and directories, creating reciprocal links and banner swaps, building mailing lists, and all that stuff, but here's something you may not have thought of. In fact, it may be the most important traffic-building technique of all. This miracle tool is called Site Design. |
Too many Web site owners concentrate on ways to drive visitors to the site, without giving enough thought to what happens when they get there. The way your site is designed and laid out has a huge impact on the amount of traffic you can build and maintain. In this article, we'll explain how to design a site to maximize traffic. Regardless of whether your site is selling products, content or advertising, and whether it's old or new, an hour spent improving your navigational scheme can be far more productive than an hour spent spamming the search engines.
One thing that people tend to forget is that driving people to the site is a means, not an end. The end goal is either to get them to buy something, or to show them ads. It does little good to bring people to your site if most of them just take a peek at the home page and split.
Contents:
Navigation and the Search Engines
Maximize Traffic with Internal Links
