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They're lookin, but they ain't buyin!
October 25, 1999
| The process by which a person buys a product or service is a long and complex one: people hear about available products, gather information about competing products, compare that information, make a decision about what to buy, and finally - oh, joy! - they click that order button. In previous articles, we've discussed several steps of the buying process, from the standpoint of an online merchant or an online marketer. In this one, we're going to look at the final step - actually placing an order. |
Contents:
Enticing the Customer to the Order Page
A separate Order Page
The Salesman vs. the Order Page
Some Specific Ideas
Conclusion
Enticing the Customer to the Order Page
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