Mark S. Peterson
Director of Public Relations
Go2Net, Inc.
(206) 447-1595 x 299
mark@go2net.com

Go2Net Introduces Small Business Ecommerce Solutions for HyperMart Network's 800,000 Members
Empowers Small Businesses to Set Up Shop, Sell Products and Services Online

SEATTLE, March 29, 2000 - Go2Net, Inc. (Nasdaq: GNET), one of the Internet's leading networks (http://www.go2net.com/), today launched a comprehensive set of ecommerce solutions for small businesses on its HyperMart Network (http://www.hypermart.net/). HyperMart is the leading free Web site hosting network and provider of ebusiness services for small businesses, with more than 800,000 members. This new offering empowers HyperMart's member businesses to easily set up shop and sell products and services on the Internet, through HyperMart's secure and completely integrated ecommerce service.

HyperMart's small business offerings include:

• Two ecommerce tools to create and commerce-enable Web sites: HyperMart Shop and HyperMart Cart (http://www.hypermart.net/features/)
• Secure payment gateway and fully integrated merchant account for processing credit card transactions in real time on the Internet, 24 hours a day, seven days a week.
• Free Web site hosting, site marketing and statistical analysis tools
• Unparalleled customer service and technical support, 24 hours a day, seven days a week
• Robust business resource center, offering small business products, services and reference materials
• Three levels of monthly storefront fees, each less than $100

Today's launch of HyperMart Shop and HyperMart Cart delivers powerful ecommerce solutions to two different types of small businesses: One solution for companies that want to build a Web storefront from scratch; and the other, for Web-savvy business owners who want to enhance their existing sites, adding shopping cart and ecommerce functionality. These accessible and affordable solutions include the first-of-its-kind, fully integrated hosting and transaction-processing service for small business, powered by Go2Net's Authorize.Net (http://www.authorize.net/) a leading payment authorization service for online businesses.

"The addition of end-to-end ecommerce packages to the HyperMart Network is an essential component of Go2Net's ecommerce strategy, as we're enabling one of the Internet's largest communities of small businesses to fully participate in the ebusiness revolution," said Russell C. Horowitz, Go2Net Chairman and Chief Executive Officer. "With a growing base of more than 800,000 members, the HyperMart Network stands to become one of the Internet's largest marketplaces of commerce-enabled merchants."

HyperMart Shop - The Web Store Builder Available today, HyperMart Shop offers the tools small businesses need to easily build an ecommerce-ready storefront, publish it to the Web with free hosting services, and accept transactions through a secure payment gateway and integrated merchant account. Beginning with HyperMart Shop's Web store creation tool, business owners with no HTML or programming experience are guided through a simple, step-by-step process to build a customized ecommerce site.

The template-driven store builder makes it easy to create a unique, professionally designed Web storefront. Features include a customizable home page displaying company branding and logos; an online product catalogue including product listings, prices and photos; and a shopping cart feature enabling the sale of products and services online. HyperMart Shop also calculates tax on product orders and manages shipping and payment options for purchases.

Member businesses can instantly create and publish a Web storefront to the Internet with HyperMart's free hosting service to begin selling products and processing customer payments online. Businesses can apply online for the integrated merchant account and payment gateway and receive approval to begin online transactions. With this service, customer credit cards are automatically checked for funds and frauds, and payments can be processed in real time online 24 hours a day, seven days a week.

HyperMart Cart - The Ecommerce-Enabling Tool for Existing Web Sites Also available today, HyperMart Cart is an ecommerce tool that transforms a company's existing Web site into an ecommerce operation, with the addition of a shopping cart feature for selling products online. For businesses that have already dedicated resources to creating their Web sites, or companies that want to upgrade their current Web site functionality, HyperMart Cart is the ideal solution.

HyperMart Cart allows tech-savvy small business owners and Web developers of all skill levels to quickly modify an existing site to add increased ecommerce functionality and depth. HyperMart Cart users can add live "Buy Me" buttons and transaction-processing functionality to their own online product catalogues, or create new product catalogues using a HyperMart template. By cutting and pasting pre-generated HTML code, member businesses can quickly convert a static site into an ecommerce site with shopping cart functionality. Similar to HyperMart Shop, HyperMart Cart offers a secure payment gateway and integrated merchant account.

In addition, member businesses can access a powerful back-office site management tool set with debugging, HTML check, GIFBot, LinkCheck, and more.

Transaction Processing and Merchant Services The payment gateway for HyperMart Shop and HyperMart Cart member businesses is provided by Go2Net's Authorize.Net. Authorize.Net is currently enabling more than 65,000 online merchants worldwide to accept credit card transactions over the Internet, 24 hours a day, seven days a week. Authorize.Net is a server-based transaction-processing system that enables businesses to authorize, process and manage credit card and electronic check transactions in a real-time environment.

The HyperMart Network has also negotiated competitive rates with a leading merchant bank to provide member businesses with integrated turnkey transaction processing. HyperMart manages the entire, end-to-end process, from the moment a customer order is placed online with a credit card, through the secure payment gateway, and on to the merchant bank for the approval and deposit of funds into the merchant account. HyperMart member businesses benefit by this integration because customer service and technical support is centrally managed by the HyperMart team and is available 24 hours a day, seven days a week.

Free Web Hosting, Site Management and Web Marketing Tools The cornerstone of HyperMart's offerings is a free hosting service, enabling small businesses to publish their sites on the Internet with a free Web site name (www.yoursite.hypermart.net) or virtual domain hosting (www.yoursite.com). HyperMart's hosting service includes 20 megabytes of free space on HyperMart's secure servers; free email; free registration on popular search engines; affordable advertising buying programs; valuable statistical information; and unparalleled customer support. The HyperMart Stats feature automatically generates site traffic reports, visitor profile reports and marketing reports, helping member businesses to understand their Web site visitors and market effectively. HyperMart member businesses have access to free customer service, 24 hours a day, seven days a week in addition to flexible back-office site management options. This unique combination of Web marketing features was developed expressly for small business users to help them succeed online.

HyperMart Small Business Center In addition to offering free Web hosting and ecommerce solutions, HyperMart also features the HyperMart Small Business Center, a robust resource area offering small business products, services and reference materials. The HyperMart Small Business Center includes: payroll services; time and expense tracking; billing; eLearning courses; trademark search and registration; computer software and hardware resellers; business incorporation services; franchise services; long-distance and local telephone services; credit reports; legal resources; reference content from Federal and state government agencies; and research and statistical information focused on ecommerce.

Industry Overview: Millions of Small Businesses To Set-Up Web Storefronts in 2000 The marketplace of small businesses on the Web has expanded exponentially in the past year, with 35 percent of small businesses maintaining a Web presence in 1999, according to the Small Business Administration. By the end of 2000, 40 percent of small businesses in America plan to have a Web presence, according to The Kelsey Group. Forrester Research predicts a jump in online retail sales from an estimated $20.2 billion in 1999 to $184 billion in 2004. Considering these statistics, millions of small businesses worldwide will likely expand their stores to take on an Internet presence this year.

About The HyperMart Network Go2Net's HyperMart Network is the leading free Web site hosting network and provider of ebusiness services for small businesses, with more than 800,000 member businesses. HyperMart features turnkey ecommerce solutions, free Web site hosting for businesses on secure servers, Web marketing resources, site management tools; valuable small business services; and unparalleled customer support. The HyperMart Network has grown through recommendations from small business owners and Web developers and, in just over two years, Go2Net has assembled one of the largest communities of small businesses online. The HyperMart Network includes three free Web site hosting properties: HyperMart (http://www.hypermart.net/), Virtual Avenue (http://www.virtualave.net/) and FreeYellow (http://www.freeyellow.com/).

About Go2Net, Inc. Go2Net (http://www.go2net.com/) is one of the Internet's leading networks, providing consumer services, business services, and enabling services. The company offers through the World Wide Web a network of branded properties and aggregated content in the categories of search and directory, personal finance, multi-player games, small business services and ecommerce solutions. The company also develops Internet technologies for its own network and for license to strategic partners. The Go2Net Network is home to many of the Internet's leading vertical destinations, including: MetaCrawler, Silicon Investor, the HyperMart Network, PlaySite and Dogpile.