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The Cluetrain Manifesto is now available! Read more about it, visit the original site, or read the first chapter online. (I'm a co-author.)

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Welcome to the home of JOHO - The Journal of the Hyperlinked Organization, an independent newsletter that considers the Web's effect on how business works ... and the emergence of the hyperlinked organization

JOHO
in the News

Click to get an annoying separate window of recent articles, columns, speeches, extra-firm handshakes, and other inadvertant signs of encouragement.

People we love saying nice things about us

Tom Petzinger, Wall Street Journal columnist, says we're

"an outrageous genius ... JOHO is filled with gonzo-style front-line reporting and outlandish bromides that somehow manage to make everything clear in our Webby world."

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KMWorld gives JOHO 5 stars out of 5.

"JOHO combines quality insight and commentary into high-tech topics, market trends and technologies with unparalleled snarky humor...

"JOHO is informative, it's thought-provoking and it's rollicking good fun. Few sites get a 5 rating from us. JOHO deserves it."

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Andover.net likes us. Really! They say JOHO:

"... is one of those quirky, eclectic newsletters and Web sites produced by the kind of person you think you might enjoy knowing. At least, I do."

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Softletter (Jeff Tarter) says JOHO is:

"wonderfully eccentric"

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Current Issue

The joy of email: The hours we spend on email everyday are building the new, connected world.

My father-in-law, whom I love, asked me if I'm getting much email these days. I told him that I spend from 8am until noon doing nothing but email. I didn't tell him the full truth which is that I can easily go until 4pm before getting off the download-answer-read-send (yes, frequently in that order) StairMaster.

"What good does it do you?" he asked, genuinely puzzled.

I thought. I sputtered. I finally managed: "It's sort of mystical..."

ClearType and the visual display of knowledge: Letters three times as clear as before? We're getting closer to reading online.

Computer displays suck. Anything else is a euphemism. (Oh, ok, I'll use the technical term for computer display quality: they exhibit suckitude.) Even your swell new 21" flat-screen beauty is totally inadequate for its main job: displaying text. Small type is unreadable and large type has all the clarity of a newspaper read through a screen door. If computer displays were capable of displaying readable text not only would your time on line be more pleasant, but you might actually consider reading long documents on your computer...

Lotus Knows Knowledge: Quoth the Raven: Nevermore.

At LotusSphere (pronounced "LotusFear"), the company unveiled Raven, although since they were showing a "prebeta" version, perhaps it'd be better to say that they undiapered it. As PC Week (Jan 24, Lisa DiCarlo) reports, Lotus expects to make most of its Raven dough through consulting and services "because Lotus hopes to force a fundamental change in the way employees communicate, deal with business issues and leverage their coworker' knowledge." In short: Flee! Flee like the wind!...

Misc.: New things to worry about, and what happens when God gets a lawyer.
Links I like: Great links from y'all.
Walking the Walk: Junior Achievement climbs aboard the cluetrain.
Cool Tool: SpotOn.com: Cool or fatally flawed bookmarker?
Internetcetera: Ultimate ego-surfing
Email, Profanities, and Untrue Tales: Your email. Bless you!
Bogus contest: Anagriddles

Left-hand Navigation Bar

We didn't have room for it on the left, so we moved it over here. Sorry to make you turn your head sideways. FAQ || Preemptive Trademarks™™ || Manifesto of the Hyperlinked Organization || Speaker testimonials || Who does David Weinberger think he is, anyway? || Evident Marketing - it's how we feed the kids|| JOHOprah Book Club of the Web for ordering books mentioned on this site

 

New: The Secret of Success Revealed!

An executive guide to cutting your meat. Illustrated!

 

Join the Cluetrain! [<= click here]

The Cluetrain manifesto 95 theses, to be exact is a call to business to wake up to what's going on: markets are getting inter-networked and workers are getting intra-networked and business isn't going to be able to keep them apart much longer.

The days of happy corporate-speak are numbered. Businesses that can't figure out how to speak with us (their markets, their employees) like human beings (frank, funny, with a real sense of our interests) are going to be left at the station. And good riddance.

Visit this site— a joint effort by Chris "RageBoy" Locke, Doc Searls, Rick Levine, and me— and join the conversation.

Special Collections

Hyperlinked KM Journal

We cover Knowledge Management too damn much in JOHO. If you don't believe us, check this list of articles we've run.

 


Scourge Award
The RageBoy Chronicles

Chris RageBoy!" Locke is the official Scourge of JOHO (as well as being the editor of Entropy Gradient Reversals). You can catch up on the latest skirmishes and learn the strange history of the Web's most esoteric 'zine-based water balloon fight.


The Best of JOHO

Our staff picks its favorite episodes

Special Offers

Just paste these special, glow-in-the-dark chiclets onto your home page and reap the transcendent rewards of being so cool that you spell it "kewl"!

But, be warned: Don't break the chain! The last person to do so ended up as a senior executive at Lycos.

Special Issues! Publisher's Overstock!

Now and then we run high-value Collectors Quality special issues on topics we think will try the patience of even the most saturnine reader. Here are some of the more recent ones.

The Longing

Why is our culture on fire about the Web when we can't even say what it's for?

A desire so fervent must express a deep longing, a spiritual longing.

In fact, we embrace the Web with such enthusiasm because we hope it will enable us to end the contract we've implicitly signed that says we'll give up our human, individual voice in exchange for the illusion of living in a managed world.

The Web is unmanaged. The Web returns our human voice.

That's what we long for.

Down with Reality!

The person staffing the ticket desk asks me: "Do you have an electronic ticket or a real ticket?" Two thousand years of philosophy, and this is what it comes down to.

It's perfectly clear at one level what she meant. A real ticket is made of paper. An electronic ticket is just a notation in a computer that I paid for a seat. But why think of the paper ticket as "real"? Why not think of the e-ticket as real?

"Reality" is a value judgment...

Business and Time

We're seeing an important shift in the nature— not just the pace— of business time. We're moving from a type of heroic chunkiness in which projects are private until published, to a collaborative rhythm in which much more is exposed to public view, for longer, and deadlines are not as important as readiness.

The rhythm of our work life will move from punctuated equilibrium— narratives with dramatic scenes at the end— to constant effervescence (with just a hint of lemon). The wits and the bon vivants— and, therefore, the lightweights and the gadflies— will flourish. Chatter beats speeches. Repartee trumps tragedies. Nimbleness creams Schwarzeneggerian heroism. The lunkheads perish in the cold. The mayflies swarm, flit, swarm some more.

 

Hear NPR Commentary

If you have the RealAudio plug in, you can listen to David Weinberger's commentaries on on National Public Radio's "All Things Considered." Here are the NPR blurbs and links:

  • THE WEB IN FIVE WORDS — Commentator David Weinberger says that the World Wide Web introduced a new sort of structure to popular culture, focusing on the idea of parallelled hyperlinks instead of a more vertical hierarchy of information. This idea is transforming text, movies and television: movies like Pulp Fiction and shows like Seinfeld, he says, are hyperlinked in their structure. He says that business is also being affected, though. Even President Clinton, he says, is really a very webby guy. (3:00) (Nov. 24, 1997)
  • PETABYTES AND HUMAN CONSCIOUSNESS — Privacy advocates often express concern that the government has amassed too much information about American citizens. But commentator David Weinberger says the most important parts of our lives can't be reduced to data because computers can't pay attention. (March 26, 1998)
  • CONFESSIONS OF A QUAKE PLAYER — Commentator David Weinberger considers himself a gentle guy. A pacifist, he was granted conscientious objector status by his draft board. But now that he is playing "Quake", a fast and violent game on the Web, he is pondering his impulses to kill his opponents. He still considers himself a pacifist, but Quake is too much fun to give up.(April 27, 1998)
  • HOUSES ON THE WEB — Commentator David Weinberger explains how the World Wide Web is going to change our relationship to our homes. Appliances can be connected to the Web and we can be connected to them, no matter where we are. The technology exists for us to hook into our homes through Web pages which will give us read-outs on the well-being of our things and permit us to control them from remote locations. In this way, our homes will be given "small voices," Weinberger says.
  • EMOTIONAL COMPUTING — Commentator David Weinberger talks about the idea that computers can be built to mimic human emotions. He says that they are already emotional, because of how the computer desktop metaphor has become a distinct and identifiable place. It is now perceived as a place computer users actually go. Since places bring forth emotions, the computer is already an emotional tool. (July 6, 1998)
  • YEAR 2000 WINDCHILL — Commentator David Weinberger attempts to get to the bottom of the confusion over the year 2000 issue. He asks, when does the new millenium actually begin, anyway. Weinberger concludes that birthdays, even Jesus', should be counted with a windchill factored in. So, whether the millenium starts in 2000 or 2001, it's not going to matter much. (Aug. 17, 1998)
  • WEB BROKENNESS — The Web is always going to be a little bit broken, and this is teaching us to accept human fallibility. (This piece only ran on a couple of stations because some Monica-loves-Bill news bumped it. This link takes you to a transcript.) (Early Sept., 1998)
  • PLANET OF THE APES — Commentator David Weinberger tells the latest "hot" joke circulating in cyberspace. It links John Glenn with the "Planet of the Apes" series of movies. (1:30) (Nov. 5, 1998)
  • 'HANG ON SLOOPY' — Commentator David Weinberger gages other men of his generation by how well they play the guitar. He says that a large number of the men of the baby boom played in a bad rock and roll band in highschool, where they specialized in playing a few standards like "Louie Louie", "House of the Rising Sun," and that all-time classic: "Hang On Sloopy." Weinberger says that the thing that binds all men his age together is the desire to be Eric Clapton. This item is unavailable due to Internet rights issues. [Because of that, the link takes you to a transcript.] (Nov. 10, 1998)
  • INDIA'S INTERNET — On a recent trip to India, commentator David Weinberger witnessed workers laying cable...a sign of the beginnings of the Internet era in India. He's hopeful that people in India can join the web community without making some of the mistakes we in America have made. (Nov. 14, 1998)
  • THE PETER PRINCIPLE — Commentator David Weinberger says that in business, rewards are given to workers who rise to the level of everybody else's incompetence. If you're real good, you end up becoming what you really detest— the boss. (Jan. 5, 1999)
  • SPEAKING TO COMPUTERS — We'll grow to accept that computers can think the same way we come to think our children can think ... by engaging them in conversation, albeit meagre, utilitarian conversations. (Feb. 1, 1999)
  • "I HATE WINDOWS" — Commentator David Weinberger says that the Windows Operating System doesn't work, but when you think about everything it has to do, it probably works as well as it can. He compares the Operating System to a car. But a car has to do only one thing. An operating system has to do everything. (Apr. 5, 1999)
  • WANTING AN EXPLANATION — Comentator David Weinberger says attempts to explain the school shooting in Littleton, Colorado, and the search for where to place the blame - reflect an expectation that things are not supposed to go wrong. We expect diseases to be cured, asteroids to be diverted, and bad things to happen to other people. (May 17, 1999)
  • OUTLIVED BY THINGSCommentator David Weinberger has come to the realization that he will probably be outlived by many of the things he owns. Everything from a pot for cooking, to his socks, to his car are likely to last longer than he will. Weinberger figures he can calculate the number of years he has left by how many smoke alarm batteries or pairs of running shoes he may need. (Sept. 9, 1999)
  • CLOSET CLEANING Commentator David Weinberger goes into his closet and realizes that it's full of horrible outfits he can't seem to part with. That's because they are like a museum of the man he once was. (Nov. 15, 1999)
  • Y2K Commentator David Weinberger says as the New Year gets closer, the Year 2000 hype is overwhelming him. He's worried he won't be able to live up to it. (Dec. 7, 1999)
  • The Doors of Connection Commentator David Weinberger offers his take on why the Internet has become such a driving force of change. He says the World Wide Web offers a chance for people to connect with each other, and with ideas, with unprecedented ease. (Dec. 29, 1999)
  • E-Books "E-Books" are a light-weight, low-cost way of receiving books over the Internet. Commentator David Weinberger says these devices might change not only what we read and write, but the way we read and write, with both positive and negative consequences. (Jan. 12, 2000)

Click here to download the RealAudio plug-in, which you really should have anyway. And here is the "All Things Considered" archive

 

Know Your Fonts! -D.Weinberger

 


Wailing Siren
Special Emergency Instructions!

Do not panic! In case of atomic attack, click here and learn how to survive a nuke ... with nothing but a snappy hat!

Some Sites I Like

EGR (Entropy Gradient Reversals): Chris RageBoy Locke's remarkable, personal, industry-insightful screed
TBTF (Tasty Bits from the Technology Front): Keith Dawson provides Web coverage you'll have trouble finding anywhere else
KM World: The hang-out for the Knowledge Management "industry"
Knowledge Manager: News briefs and thoughtful, skeptical commentaries on KM from Erik Vlietinck ("Taking the 'Twerp' out of Antwerp")
The Petzinger Report: Wall Street Journal guy's newsletter on what companies are actually doing to change, and insightful musings.
Intranet Design Mag Tons of useful information
The Tweney Report A gutsy 'zine from Dylan Tweney
The Gilbane Report News briefs from the "e-content" industry
net.Opinion Eric Hall writes with clarity, depth and warmth about the technology enabling hyperlinked organizations
Rise of the Stupid Network David Isenberg explains why the telcos ought to wise up.

 

Contact Info

David Weinberger
self@evident.com
617.738.8323

94 Westbourne Terrace
Brookline, MA 02146


"The Hyperlinked Organization" is a trademark of Open Text Corp. whom we thank for granting Evident Marketing, Inc. permission to use this felicitous phrase. For other trademark information about this site, please visit our Preemptive Trademarks™™ page.