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What
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| About
offers multiple advertising units and options:
Banners, buttons and textlinks can be
purchased to appear:
Homepage (banner only):
Banner can be purchased to run on the About homepage, exposing your message
to all users that visit the front page.
ROS:
Advertising will rotate throughout the entire About network, providing
you with mass impressions.
Channel Rotation:
Our channels help users find the sites they want and create the ultimate
destination for any specific topic or interest. They are divided into
36 categories and you can choose to buy as many channels as you wish:
| Arts |
Gadgets |
Money |
Religion/Spirituality |
| Autos |
Games |
Movies |
Science |
| Careers |
Health/Fitness |
Music |
Shopping |
| Cities/Towns |
Hobbies |
News/Issues |
Small Business |
| Comedy |
Home/Garden |
Parenting/Family |
Sports |
| Computing/Technology |
Homework Help |
People/ Relationships |
Style |
| Culture |
Industry |
Pets |
Teens |
| Education |
Internet/Online |
Real Estate |
Travel |
| Food/Drink |
Kids |
Recreation/Outdoors |
TV/Radio |
Targeted Guides sites and the Luna Network:
About Guide sites and the Luna Network enhance your ability to reach
any targeted audience with unparalleled depth of content. The Luna Network
is a select group of relevant sites that relate to specific About Guide
sites. About Guides identify a handful of sites that are relevant to
their specific subjects. When you place advertising on a Guide site,
you also automatically reach these additional targeted, high-quality
sites.
Our expert sales representatives can put together a strategic program that
meets your campaign objectives.
E-mail provides another extremely effective marketing vehicle
for you to reach specific target audiences - we offer a broad range of
promotional tools and have access to over nine million opt-in e-mail subscriptions
that fall under the About umbrella. Plus, our patent-pending technology
enables our partners to reach specific audiences based on interests, demographics,
or past behavior. The About e-mail marketing services suite includes:
Advertorial Publications:
Our flagship e-mail BargainDog product, along with our other advertorial
e-mail newsletters, give you the ability to seamlessly integrate your
message into our e-mail content. Consequently, these publications generate
extremely qualified traffic resulting in significant sales and registrations.
Newsletter Advertisements:
With over 700 niche and general interest content e-mail
newsletters under the About umbrella, you can target your media
purchases to consumers who meet your specific interest profile.
List Rentals:
Thousands of users have opted-in to receive offers in subject categories
that interest them, creating an audience receptive to e-mails solely
devoted to your message. We're different because our e-mails are not
spam, but are 100% double-opt-in permission marketing.
Lead Generation:
For those advertisers want to build an in-house customer list, we offer
opt-in opportunities during registration processes on sites in the About
family.
Content specials are developed on a seasonal and holiday basis, creating
topic-specific environments combining advertising tools, products and services
with related Guide content. Content specials are promoted heavily both on
About and other targeted sites.
| Travel
2000 |
Summer
Travel |
| Mother's Day |
Father's Day |
| Back to School |
Small Business |
| Holiday Shopping |
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Sweepstakes are available as an exclusive sponsorship opportunity.
Sponsor provides the prize, and About does all the rest:
- Creates and hosts sweepstakes
- Writes the rules
- Collects the names
- Picks a winner
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