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10/20/99- Updated 10:00 AM ET

Forrester Research PowerRankings use consumer survey data from a 400,000-person online panel and extensive company evaluation to identify the top e-commerce sites on the Web. Sites in eight major "e-tailing" industries are ranked according to their prices, customer service, usability and other criteria.

The top five in each industry are listed below. Company and ranking information are available by clicking on the appropriate links:

Brokerage

1. Charles Schwab

2. Merrill Lynch

3. DLJdirect

4. Fidelity

5. TD Waterhouse

Dot-coms trail traditionals in online trading.

Computing

1. Cyberian Outpost

2. Beyond.com

3. BUY.COM

4. CDW

5. egghead.com

Outpost.com wins with low prices and convenience!

Apparel

1. Lands' End

2. L.L. Bean

3. Bluefly

4. Gap

5. J.Crew

Lands' End edges out L.L. Bean in a squeaker!

Books, Music, & Video

1. Amazon.com

2. DVD EXPRESS

3. CDNOW

4. Reel.com

5. barnesandnoble.com

Amazon.com by a mile.

Toys & Games

1. Amazon.com

2. eToys

3. KBkids.com

4. Toys "R" Us

5. SmarterKids.com

Happy holidays, Amazon! eToys meets its match.

Health

1. drugstore.com

2. MotherNature.com

3. PlanetRx

4. HealthShop.com

5. NetGrocer

Drugstore.com sweeps the field.

Flowers

1. Hallmark

2. FTD

3. 1-800-FLOWERS.COM

4. Internet Florist

5. PC Flowers & Gifts

Hallmark wins, beating out all the dot-coms!

General Merchandise

1. Amazon.com

2. Wal-Mart

3. QVC

4. Value America

5. Shopping.com

Despite higher prices, Amazon beats Wal-Mart.

Overall company PowerRankings are relative scores between 0 and 100.

Entire contents copyright � 1997-1999, Forrester Research, Inc. All rights reserved. Reproduction in any form without prior written permission is forbidden. Forrester and Technographics are registered trademarks. PowerRankings and eResearch are trademarks of Forrester Research, Inc.